Another great documentary from David Attenborough underlining the 6Rs of : REFOCUS — REDESIGN — REPAIR - REDUCE - REUSE - RECYCLE.

Bravo BBC !

However, whilst we all agree that collectively we, as a species, must try harder, and it is all our responsibility to make a difference it is naive to think that we are aided and abetted by industry and particularly tech.

Google will only rank our Environment-centric initiative if we pay vast amounts of money for advertising or to agencies to create valueless content.

Big business also needs to start taking responsibility. Singling out Tech for a second; They all take advantage of slow moving legislation and are monetising capacity (roads etc) that they did not pay for/compensate for the use of.

Highlighting but a few examples:

Amazon & Uber: What are you doing to compensate residents and councils for the additional pollution, congestion and road damage from your vans and cars delivering people or parcels?

Google: What are you doing to help those with a conscience? At least try and hep them clear your own

Facebook: We started a fixit forum to help people help each other ask and answer questions on repair. You quickly throttled as we were not paying you.

AirBnB: What are you doing to clean up after the tourist explosion you created in many of our beautiful cities.?

and of course, ALL OF YOU: for the love of God. Please pay some taxes !